What is Jewish Pittsburgh’s Real Target Demographic?

We have been presenting the results of the Community Study to specific audiences for several weeks now. (We customize each and every presentation based on the audience’s impact area(s) so please contact us if you’d like to schedule a discussion with us about your specific organization.)

And, of course, each presentation leads to a host of new surprises, new anecdotal evidence to support various data points, new questions to investigate, and new ideas to address opportunities for growth.

But recently, someone brought up an interesting question: How many people are actually in our community, 49,200 (Jews) or 59,000 (people in Jewish households)?

Naturally, the answer differs for different service providers. But for the vast majority of Jewish organizations in our community, we should be focusing on the 59,000.

When thinking about our potential market share for Jewish programming and certainly for social services, we must look at people living in Jewish households.

When thinking about how many people we want to attract to our events, how many people we want to attend Jewish programming, how many people are in need in our community, the answer is undoubtedly to look at the whole picture.

By including the non-Jewish members of a Jewish household in our planning frameworks, we can demonstrate that we are indeed as inclusive as we claim to be. That we want to embrace those who wish to be embraced. That the tent is big enough for all families.

When we can successfully do that – when we can make our ENTIRE community feel welcomed – then we will know we have succeeded in our attempts to become a thriving, vibrant, and engaged Jewish Pittsburgh.


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